Ted Baker Lookbooks

A love letter to London and the people who make it. Designed to layer and style around the way you live – en route to work, or wherever the evening takes you. Introducing a collection of sharp city styles for a return to office dressing, always in good company.

An ode to the feeling of summer – to the beauty, optimism and quiet magic of British nature. The Spring Summer 2026 collection is designed to catch the summer sun, holding its elegance long after the light fades. Full of rich neutrals, flowing textiles, and statement accessories, explore the range for an elevated approach to the season.

Ease your wardrobe out of dark winter days and into the wonder of spring with the Secret Garden collection. Taking inspiration from the Victorian-era architecture and lush botanical gardens, the collection explores British heritage through a modern lens. Balancing comfort with character, we've created effortless statements that can move with you through the season - think day to night, and occasion to destination.

Party season is upon us, and you’ll be taking centre stage in opulent shades, sumptuous textures, and enough sequins to outshine a disco ball. It’s set to be a glamorous affair.