For creatives, multi-hyphenates and work-from-anywhere entrepreneurs, Business Unusual is a modern workwear moment that gets business done differently. From laptops in coffee-shops to pop-up boutiques, or working on the move, we’re redefining what we wear to work, whatever the 9-to-5 looks like.

From New York to London, we meet professionals who have made a living from doing things differently. Photographers, brewers, plant experts and more, this is where work and life meet a perfect style balance. Expressive, industrious, and as versatile as you.

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GYNELLE LEON

A self-described plant enthusiast, Gynelle Leon is the founder of London’s first cacti and succulents boutique. Originally an award-winning photographer before a passion for plants took over, her multi-hyphenate lifestyle brings balance and variety to her day-to-day.

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JAKE ROSENBERG

Creative director and photographer of the stars, honorary New Yorker Jake Rosenberg shows us how an ever-evolving world of work has brought him balance and creative freedom. Growing up with a camera in his hand, he’s turned his passion into a success story and attributes his happiness to a love for creating photos.