IP Addresses and Cookies
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual. For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our Site and to deliver a better and more personalised service. They enable us:
• To estimate our audience size and usage pattern;
• To store information about your preferences, and so allow us to customise our Site according to your individual interests;
• To speed up your searches; and
• To recognise you when you return to our Site.
We may use third-party web analytics services on our Site, such as those of Adobe. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the Site.
The information collected through these means (including IP address) is disclosed to these analytics providers, who use the information to evaluate use of the Site. To learn more about Adobe Analytics and how to opt out, please visit http://www.adobe.com/privacy/analytics.html.
We may utilize Google Display Advertising (such as Remarketing with Google Analytics, Google Display Network Impression Reporting, DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting) to (1) show you our ads on other websites based on your prior visits to our Site, and (2) better understand our ad impressions and use of ad services. In connection with the Google Analytics Demographics and Interest Reporting service, we may use data from Google’s interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics to understand and improve our marketing campaigns and Site content.
You can opt out of Google AdWords remarketing service and Google Analytics for Display Advertising by clicking here. Our Site is not designed to respond to “do not track” signals received from browsers.