When it comes to underwear, the goal is simple. Focusing on body positivity and confidence, we have collaborated with the men’s mental health charity HUMEN to celebrate all men, whatever the size, shape or style. Starting with the first thing you put on in the morning, we want men to feel comfortable in their own skin. Shining a light on similarities, differences and everything in-between, we explored the day-to-day experiences of five regular men; discussing perspectives on everything from wisdom to worries, strengths to shortcomings. Oh, and they did it all dressed in nothing but our new comfy boxers and briefs. You're going to want to see it.
Confidence comes individually to each of us. Kas says: “I feel the most alive when I'm boxing. Everything slows down and you get to experience things at a different pace.” Meanwhile Max says: “Looking in the mirror and seeing my body exactly how I want to see it (post top surgery) brings me joy because that hasn't always been the case.”
Kas says he has always felt his strongest with his mum by his side - who he calls his “support pillar” - but recently he also feels strength in the ability to return this support to his family. For Alex his strength comes from a combination of “faith, foundation and family” with Ash similarly describing his support system to lie with his family and spirituality in equal measures.