Woman wearing cat eye shaped sunglasses

Life ishow youseeit

A melting pot of people and perspectives, London is the place innovators and visionaries call home. Exploring life through a very different lens, our latest eyewear collection spotlights some of the pioneers and personalities this city has united.

Against a backdrop of culture, creativity and freedom of expression, this is a vision for a life well lived. Iconic, versatile and unique as you, this signature offering is London through and through and then some. Time to see for yourself.

Cat eye shaped sunglasses
Black Aviator Sunglasses
Rectangle Tortoiseshell Arm Sunglasses

Gold Crystal Embellished Cat Eye Sunglasses with Tortoise Shell Frames
Light Grey Oversized Square Frame Sunglasses
Pink Large Square Frame Sunglasses
Rose Gold Aviator Frame Sunglasses

"London is always a place where people call home just because it’s always open and exciting and fast moving."

Man wearing sunglasses in a polo shirt

From the statement to the streamline; angular to something more rounded, these are the frames to fit any attitude.

Men's Sunglasses
Man in metal aviator sunglasses
Metal aviator sunglasses
Man in aviator sunglasses

"Whatever you’re doing, trust your intuition, because intuition is a great gut feeling. You’re normally right."

From vintage in feel to straight-from-the-future newness, these are the shapes, styles and shades built to pass the test of time and trends.

Blue Lens Metal Aviator Sunglasses
Tortoise Shell Rectangle Frame Sunglasses
Tortoise Shell Classic Framed Sunglasses
Navy Tortoiseshell Clubmaster Sunglasses
Man holding a pair of sunglasses in front of him

Stand out from the crowd

Crafted from a shared wisdom and knowledge, paired with the attention to detail and quality you know us for.

Woman in a black leather jacket wearing tortoise shell sunglasses

Oversized, chunky and look-at-me shapes, to understated subtle sophistication; our latest frames exude all-eyes-on-you personality.

Women's Sunglasses
Woman wearing tortoise frame shell glasses

"All eyes on you."

Man wearing sunglasses smiling

"Empowering you to be you."

Man wearing rectangular shape sunglasses

"What's your vision?"

Woman wearing cat eye sunglasses

"Frames to match any attitude."