It took 30 years for Ted to take advertising seriously.


Here’s why.

How do you celebrate your birthday?

It’s never easy to find the right way to mark a big milestone (especially 30 years), but Ted’s always provocative, he’s always bold, and he’s always unexpected.

Which is exactly why he launched his first advertising campaign.

The campaign appeared through Ted’s very British lens, running on the sides of buses, taxis, and in underground stations across London.

You were also be able to spot it in a number of print magazines, online, and all across social media.

The star of the ad was Ted’s bestselling wrap coat (which celebrated its own 10th anniversary in 2018) in a Limited Edition ivory colourway.

Paint It Ted

Inspired by Ted’s own bright pink scribbles on the campaign, his fans were keen to get involved by practicing their own doodle skills. Ted picked some of his favourite submissions to share with you below.







Visit Ted’s Instagram

Grab Your Coat

The Limited Edition ivory wrap coat is no longer available to purchase via Ted’s raffle-style Grab Your Coat competition. Not to worry, though – he’s got plenty of other colours for you to get your hands on today.

Discover Ted’s ‘It’ Coat

Read the Editorial Shop Wrap Coats