Our Policies

Terms of Use
Acceptable Use
Privacy Policy
Cookie Policy

This page (together with the documents referred to on it) tells you the terms of use on which you may make use of our websites www.tedbaker.com and www.tedbakerplc.com (our sites), whether as a guest or a registered user. Please read these terms of use carefully before you start to use the site. By using our site, you indicate that you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our site.

Information about us

    www.tedbakerplc.com is a site operated by No Ordinary Designer Label Ltd, trading as Ted Baker ("We"). We are registered in England and Wales under company number 02509755 and have our registered office at 6A St Pancras Way, London NW1 0TB.

Access to our site

    Access to our site is permitted on a temporary basis, and we reserve the right to withdraw or amend the service we provide on our site without notice (see below). We will not be liable if for any reason our site is unavailable at any time or for any period.

    From time to time, we may restrict access to some parts of our site, or our entire site, to users who have registered with us.

    If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential, and you must not disclose it to any third party. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our opinion you have failed to comply with any of the provisions of these terms of use.

Intellectual property rights

    We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

    You must not use any part of the materials on our site for commercial purposes without obtaining a licence to do so from us or our licensors.

Our liability

The material displayed on our site is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we, other members of our group of companies and third parties connected to us hereby expressly exclude:

  • All conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity.
  • Any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our site or in connection with the use, inability to use, or results of the use of our site, any websites linked to it and any materials posted on it, including, without limitation any liability for:

  • loss of income or revenue;
  • loss of business;
  • loss of profits or contracts;
  • loss of anticipated savings;
  • loss of data;
  • loss of goodwill;
  • wasted management or office time; and
  • for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable.
  • This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.

Information about you and visit to our site

    We process information about you in accordance with our privacy policy. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.

Conditions of sale

These Conditions apply where the Buyer wishes to order certain of the Company's Goods and the Buyer and the Company wish to regulate the sale and purchase of such Goods ("the order"). These Conditions have been brought to the attention of the Buyer.

(1) Interpretation and definition

"the Buyer" means the person who purchases Goods from the Company; “Company” means No Ordinary Designer Label Limited; "Goods" means any goods agreed in the contract to be supplied to the Buyer by the Company (including any part or parts of them).

(2) Your status

(2.1) By placing an order through our site, you warrant that:

  • You are legally capable of entering into binding contracts; and

  • You are at least 18 years old.

  • (2.2) Any personal data that we gather concerning you shall be used only in accordance with our Privacy Policy.

(3) Application of terms

(3.1) Subject to any variation under condition the supply of Goods will be on these Conditions to the exclusion of all other terms and conditions (including any terms or conditions which the Buyer purports to apply under any purchase order, confirmation of order, specification or other document) and no terms or conditions endorsed upon, delivered with or contained in the Buyer's purchase order, confirmation of order, specification or other document will form part of the Conditions.

(3.2) These Conditions apply to all the Company's sales and any variation to these Conditions and any representations about the Goods shall have no effect unless expressly agreed in writing by the Company. The Buyer acknowledges that no reliance has been placed on any such representations for which provision has not been made expressly in writing.

(3.3) Each order for Goods by the Buyer from the Company shall be deemed to be an offer by the Buyer to purchase Goods subject to these Conditions and the Buyer acknowledges that prior to any such order he has notice of and such order is made on the basis of these Conditions.

(3.4) No order placed by the Buyer shall be accepted or deemed to be accepted by the Company until a written acceptance of order is issued by the Company or (if earlier) the Company delivers the Goods to the Buyer. For the avoidance of doubt an order confirmation or acknowledgement issued by the Company is not an acceptance of the Buyer's offer but merely confirmation of the contents of such offer and the Company reserves the right to decide whether to accept such offer in accordance with this clause.

(3.5) The Buyer must ensure that the contents of its order are complete and accurate.

(3.6) The Company reserves the right to treat each order accepted by the Company as a separate contract and the Company reserves the right to deliver the Goods by instalments. Where Goods are delivered by instalments the Company reserves the right to treat each instalment as a separate contract.

(4) Description

  • The Company’s marketing materials (“the Marketing Materials") are issued or published for the sole purpose of giving an approximate idea of the Goods described in them and such Marketing Materials do not and will not form part of the contract.

(5) Consumer rights

(6) Delivery

  • Delivery is on the terms set out in our delivery policy and incorporated into these Conditions.

(7) Risk title

(7.1) The Goods will be at your risk from the time of delivery.

(7.2) Ownership of the Goods will only pass to you when we receive full payment of all sums due in respect of the Goods, including delivery charges.

(8) Price

Unless otherwise agreed by the Company in writing the price for the Goods shall be:

  • the price set out in the Company's price list published on the date of acceptance by the Company as defined n these Conditions; and

  • inclusive of any value added tax which is due for the Goods.

(9) Payment

Unless otherwise agreed by the Company in writing the price for the Goods shall be:

(9.1) Payment of the price for the Goods is due in full before delivery and failure to make payment on the due date shall without prejudice to the Company's other rights, entitle the Company to refuse delivery and/or cancel any contract between the Buyer and the Company. For the purposes of this condition only, the due date shall be the date of actual delivery or such date as the Company has communicated to the Buyer whether in writing or orally that it has the Goods in stock.

(9.2) Time for payment shall be of the essence and no payment shall be deemed to have been received until the Company has received cleared funds.

(9.3) All payments payable to the Company under the contract shall become due immediately upon termination of contract despite any other provision.

(10) Warranty & liability

(10.1) The Company shall not be liable for any claim by the Buyer which is based on any defect in the quality or condition of the Goods or their failure to correspond with any specification expressly agreed in writing by the Company (whether or not delivery is refused by the Buyer) or any other dissatisfaction of the buyer except, and only to the extent set out in the Returns Policy which is incorporated into the Conditions.

This condition 10 including the returns policy incorporated into these conditions is a complete statement of the company's warranties regarding the goods and subject to condition 11.2 is in lieu of all other warranties, terms, representations or conditions express or implied (whether under statute, at common law or otherwise) including but not limited to warranties, terms, representations or conditions of merchantability, satisfactory quality and fitness for a particular purpose.. in no event will the company be liable for any incidental, consequential, indirect, special or punitive damages (including without limitation, loss of production, loss of or corruption to data, loss of profits or of contracts, loss of revenue, loss of operation time, loss of goodwill or anticipated savings, wasted management or staff time) arising out of the contract (whether for breach of contract, tort, negligence, gross negligence or other form of action) or its termination.

(11) Limitation of liability

(11.1) Subject to condition 6 and 10 the following provisions set out the entire liability of the Company (including any liability for the acts or omissions of its employees, agents and subcontractors) to the Buyer arising from any breach of these Conditions and any representation, statement or tortious act or omission including negligence arising under or in connection with the contract.

(11.2) All warranties, conditions and other terms implied by statute or common law (save for the conditions implied by sections 9, 10 and 13 of the Consumer Rights Act 2015) are, to the fullest extent permitted by law, excluded from the contract. Nothing in these Conditions excludes or limits the liability of the Company for death or personal injury caused by the Company's negligence or fraudulent misrepresentation.

(11.3) These conditions do not include or limit in any way the company's liability:

  • For death or personal injury caused by the Company's negligence;

  • Under section 2(3) of the Consumer Protection Act 1987;

  • For fraud or fraudulent misrepresentation; or

  • For any matter for which it would be illegal for the Company to exclude, or attempt to exclude, the Company's liability.

  • The buyer's attention is in particular, drawn to the provisions of the following conditions

(11.4) Subject to condition 11.2 the Company shall not be liable to the Buyer for any loss of profit, loss of business, loss of goodwill, reputation, anticipated savings or revenues or any indirect or consequential loss or damage, costs, expenses or other claims for consequential compensation whatsoever (howsoever caused) which arise out of or in connection with the supply of the Goods or their use or resale by the Buyer and the Company's entire aggregate liability in contract, tort (including negligence or breach of statutory duty), misrepresentation or otherwise, arising in connection with the performance or contemplated performance of a contract shall not exceed the price of the Goods supplied.

(11.5) The Buyer acknowledges and agrees that except as expressly provided in this Condition 11, the Company shall not be under any liability of any kind whatsoever and howsoever caused arising directly or indirectly in connection with this agreement.

(11.6) The Buyer acknowledges and agrees that the allocation of risk contained in this contract is reflected in the price agreed by the Company and the Buyer.

(12) Termination

(12.1) The Company reserves the right to accept or refuse any order and to cancel any uncompleted contract with the Buyer or to suspend in relation to a delivery under any contract if the Buyer fails to observe or perform any of these Conditions.

(13) Indemnity

The Buyer shall indemnify the Company against all damage or injury to any person firm or Company against all proceedings charges and expenses for which the Company may become liable in respect of the Goods supplied by or on behalf of the Company except to the extent that such liability has been expressly admitted in these Conditions.

(14) General

(14.1) All patent, copyright, design, registered or unregistered trademark, confidential information, know-how or industrial or intellectual property rights ("Intellectual Property Rights") in all Goods and in the names "Ted Baker", "Ted Baker Woman", "Ted Baker Accessories", "Ted Baker Endurance", "Ted Baker Underwear", "Teddy Boy", "Teddy Girl", "Ted Baker Global", "Ted Baker Jeans", "Ted Baker Archive", "Ted Baker Pashion", "Ted Baker Swimwear" and any other logos or trademarks appearing in or on or used in relation to the Goods shall remain vested in the Company and no right to licence or other rights are granted under any contract to the Buyer in respect of any Intellectual Property Rights except the right to resell the Goods in accordance with these Conditions.

(14.2) In connection with the promotion, advertisement and marketing of the Goods the Buyer shall only use such advertising, promotional and selling materials and/or activities as are approved in writing by the Company and shall observe all directions and instructions given to it by the Company in relation to the promotion, advertisement and marketing of the Goods.

(14.3) The Company reserves the right to defer the date of delivery or to cancel a contract or reduce the volume of the Goods ordered by the Buyer (without liability to the Buyer) if it is prevented from or delayed in the performance of any of the Company's obligations in relation to the Goods due to circumstances beyond the Company's reasonable control including, without limitation, restraints or delays affecting carriers or inability or delay in obtaining supplies of adequate or suitable materials, and the Company shall not be liable to the Buyer.

(14.4) Each right or remedy of the Company under any contract or these Conditions is without prejudice to any other right or remedy of the Company whether under any contract, these Conditions or not.

(14.5) If any provision of a contract or those Conditions is found by any court, tribunal or administrative body of competent jurisdiction to be wholly or partly illegal, invalid, void, voidable, unenforceable or unreasonable it shall to the extent of such illegality, invalidity, voidness, voidability, unenforceability or unreasonableness be deemed severable and the remaining provisions of any contract and the remainder of such provision shall continue in full force and effect.

(14.6) Failure or delay by the Company in enforcing or partially enforcing any provision of any contract will not be construed as a waiver of any of its rights under the contract, and no waiver by the Company of any breach by the Buyer of these Conditions and no indulgence granted by the Company to the Buyer or otherwise shall affect the right of the Company in respect thereof or any subsequent breach and any waiver by the Company of any breach of any provision of the contract by the Buyer will not be deemed a waiver of any subsequent breach and will in no way affect the other terms of the contract.

(14.7) The Buyer shall not be entitled to assign the contract or any part of it without the prior written consent of the Company. The Company may assign the contract or any part of it to any person, firm or Company. The parties to any contract do not intend that any term of the contract will be enforceable by virtue of the Contracts (Rights of Third Parties) Act 1999 by any person that is not a party to it. The formation, existence, construction, performance, validity and all aspects of the contract shall be governed by English law and the parties submit to the exclusive jurisdiction of the English courts.

(15) Communications

(15.1) All communications between the parties about a contract must be in writing and delivered by hand or sent by pre-paid first class post or sent by facsimile transmission and (in case of communications to the Company) to its registered office or such changed address as shall be notified to the Buyer by the Company; or (in the case of the communications to the Buyer) to the registered office of the addressee (if it is a Company) or (in any other case) to any address of the Buyer set out in any document which forms part of the contract or such other address as shall be notified to the Company by the Buyer.

(15.2) Communications shall be deemed to have been received, if sent by pre-paid first class post, 2 days (excluding Saturdays, Sundays and bank and public holidays) after posting (exclusive of the day of posting), if delivered by hand, on the day of delivery or if sent by facsimile transmission on a working day prior to 4.00 p.m., at the time of transmission and otherwise on the next working day.

(16) Fraud checks

To ensure that your credit, debit or charge card is not being used without your consent, we will validate name, address and other personal information supplied by you during the order process against appropriate third party databases. By accepting these terms and conditions you consent to such checks being made. In performing these checks personal information provided by you may be disclosed to a registered Credit Reference Agency which may keep a record of that information. You can rest assured that this is done only to confirm your identity, that a credit check is not performed and that your credit rating will be unaffected. All information provided by you will be treated securely and strictly in accordance with the Data Protection Act 1998.

(17) Ted's Grooming Room / Ottoman Lounge Gift Certificates

(17.1) Ted’s Grooming Room / Ottoman Lounge gift certificates will not be replaced if stolen, lost or damaged.

(17.2) Ted’s Grooming Room / Ottoman Lounge gift certificates are valid for six months from the date of issue.

(17.3) Ted’s Grooming Room / Ottoman Lounge gift certificates are not transferrable or negotiable and cannot be exchanged for cash.

(17.4) Ted reserves the right not to accept damaged or defaced certificates.

(17.5) Gift certificates can be purchased in any Ted’s Grooming Room branch as well as online at www.tedsgroomingroom.com and www.tedbaker.com.

(17.6) You can redeem your Ted’s Grooming Room voucher in any Ted’s Grooming Room location across London.

(17.7) All Ted’s Ottoman Lounge certificates can only be redeemed in Ted’s Ottoman Lounge, Holborn, London. For locations please see www.tedsgroomingroom.com

(17.8) Ted’s Grooming Room / Ottoman Lounge gift certificates are excluded from all online discounts and promotions, unless otherwise stated.

Transactions Concluded through our site

Contracts for the supply of goods formed through our site or as a result of visits made by you are governed by our conditions of sale. A currency converter is as an indication of currency conversion only and is provided by XE.com (Terms apply). Purchased made will be charged in Pounds Sterling (£).

Viruses, hacking and other offences

You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack.

By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any material posted on it, or on any website linked to it.

Linking To our site

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. You must not establish a link from any website that is not owned by you.

Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page. We reserve the right to withdraw linking permission without notice. The website from which you are linking must comply in all respects with the content standards set out in our Acceptable Use Policy.

If you wish to make any use of material on our site other than that set out above, please address your request to webenquiries@tedbaker.com.

Linking From our site

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.

Jurisdiction and applicable law

The English courts will have exclusive jurisdiction over any claim arising from, or related to, a visit to our site although we retain the right to bring proceedings against you for breach of these conditions in your country of residence or any other relevant country. These terms of use are governed by English law.

Trade marks

Ted Baker, Ted Baker Woman, Ted Lite, Ted Baker London, Ted Baker Shirt Specialist London, Teddy Boy, Edward Baker, Skinwear and Ted Baker Endurance are UK registered trademarks of No Ordinary Designer Label Limited t/a Ted Baker.

Variations and your concerns

We may revise these terms of use at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we made, as they are binding on you. Some of the provisions contained in these terms of use may also be superseded by provisions or notices published elsewhere on our site.

If you have any concerns about material which appears on our site, please contact webenquiries@tedbaker.com.

This acceptable use policy sets out the terms between you and us under which you may access our website www.tedbaker.com (our site). This acceptable use policy applies to all users of, and visitors to, our site. Your use of our site means that you accept, and agree to abide by, all the policies in this acceptable use policy, which supplement our terms of website use. Our site is operated by No Ordinary Designer Label Ltd, trading as Ted Baker (we or us). We are registered in England and Wales under company number 02509755 and we have our registered office at 6A St Pancras Way, London NW1 0TB.

Interactive services

  • We may from time to time provide interactive services on our site, including, without limitation chat rooms or other live chat services (interactive services).
  • We will do our best to assess any possible risks for users, however, we are under no obligation to oversee, monitor or moderate any interactive service we provide on our site, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our content standards, whether the service is moderated or not.
  • The use of any of our interactive services by a minor is subject to the consent of their parent or guardian.

Content standards

These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it. You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole. Contributions must:

  • Be accurate (where they state facts)
  • Be genuinely held (where they state opinions).
  • Comply with applicable law in the UK and in any country from which they are posted.

Contributions must not

  • Contain any material which is defamatory of any person.
  • Contain any material which is obscene, offensive, hateful or inflammatory.
  • Promote sexually explicit material.
  • Promote violence.
  • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
  • Infringe any copyright, database right or trade mark of any other person.
  • Be likely to deceive any person.
  • Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
  • Promote any illegal activity.
  • Be threatening, abuse or invade another¹s privacy, or cause annoyance, inconvenience or needless anxiety.
  • Be likely to harass, upset, embarrass, alarm or annoy any other person.
  • Be used to impersonate any person, or to misrepresent your identity or affiliation with any person.
  • Give the impression that they emanate from us, if this is not the case.
  • Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.

Suspension and termination

We will determine, in our discretion, whether there has been a breach of this acceptable use policy through your use of our site. When a breach of this policy has occurred, we may take such action as we deem appropriate.

Failure to comply with this acceptable use policy constitutes a material breach of the terms of use upon which you are permitted to use our site, and may result in our taking all or any of the following actions:

  • Immediate, temporary or permanent withdrawal of your right to use our site.
  • Immediate, temporary or permanent removal of any posting or material uploaded by you to our site.
  • Issue of a warning to you.
  • Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach.
  • Further legal action against you.
  • Disclosure of such information to law enforcement authorities as we reasonably feel is necessary. We exclude liability for actions taken in response to breaches of this acceptable use policy. The responses described in this policy are not limited, and we may take any other action we reasonably deem appropriate.

Changes to the acceptable Use policy

We may revise this acceptable use policy at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we make, as they are legally binding on you. Some of the provisions contained in this acceptable use policy may also be superseded by provisions or notices published elsewhere on our sites.

This acceptable use policy sets out the terms between you and us under which you may access our website www.tedbaker.com (our site).

This acceptable use policy applies to all users of, and visitors to, our site. Your use of our site means that you accept, and agree to abide by, all the policies in this acceptable use policy, which supplement our terms of website use.

Our site is operated by No Ordinary Designer Label Ltd, trading as Ted Baker (we or us). We are registered in England and Wales under company number 02509755 and we have our registered office at 6A St Pancras Way, London NW10TB.

No Ordinary Designer Label Limited (t/a Ted Baker) ("Ted") respects your privacy. This policy sets out important information about how we use your personal data, so please read it carefully.

About us

No Ordinary Designer Label Limited of The Ugly Brown Building, 6A St Pancras Way, London NW1 0TB is a registered data controller under data protection law. Details of our notification to the data protection regulator may be found in the Information Commissioner's Office Public Register of Data Controllers at https://ico.org.uk/ under registration number Z7058355.

What information do we collect and how do we use it?

We will ask you to provide certain personal data when you buy a product, sign up for a newsletter or competition, create an account, or use our website at www.tedbaker.com (the "Site").

We use your personal data to:

  • Fulfil orders and provide service information - we gather from you information about your product selection, your name, delivery address, your payment information and any further information needed to fulfil your order (such as any special delivery instructions). The information on your order marked * is mandatory because without it we will be unable to fulfil your order.
  • Process Returns and address complaints and queries - where you return a product or make a query or complaint, we will keep the information you give us to ensure that we comply with our contractual and regulatory requirements, to ensure appropriate further communication with you, and to improve our products and services.
  • Remember you and view activity on our Site - if you have allowed access to cookies (please see our cookies policy HERE for more information) our Site will automatically remember you the next time you visit, to pre-populate fields to make ordering easier and to improve your experience by directing you to information on our Site that we think will be of interest to you. We also gather details of your visits to our Site, including details of pages viewed, accessed or visited, your use of any interactive features on the Site, and the length of your visit. We might also contact you to remind you about items in your shopping basket which you have not checked out.
  • Communicate product offers, events and competitions - we will use contact details you have given us, along with any information you have given us about your gender or age, and information about your previous orders to send you information about our products, offers and events that we think will be of interest to you. See here for details on how to unsubscribe from marketing.
  • Update our records - we will periodically check that the personal data we store for the purpose of communicating with you is accurate. If you would like to update the personal data we hold about you, please update your account information and preferences on our Site.
  • Legal purposes - we sometimes need to use personal data that we have gathered from you or third parties (such as law enforcement or credit reference agencies), or that you have provided to us, to comply with our legal obligations or for other legal reasons - for example to trace fraudulent transactions.We may also use your personal data where it is reasonable for us to do so and where there is no disadvantage to you.
  • Report browsing information - we will collect information, if available, about your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
  • System optimisation and testing – we use data to curate, implement and test new systems or processes to provide a better user-experience and expand our digital offering.

How do we collect your personal data?

We use your personal data:

  • directly from you, for example when you place an order or sign up for our newsletter;
  • by observing how you use our Site, for example from your transactions; or
  • from other organisations such as credit reference and fraud prevention agencies. We use CCTV on our premises to ensure the safety and security of our staff and customers.

Who do we share personal data with?

To fulfil your orders and make the Site available, we may share your personal data with other members of our group of companies. Please see our latest annual report here for a list of companies in our group.

We may also share your personal data with the following categories of third parties:

  • Our service providers where necessary to make products and services available to you and to promote our products and services to you, such as our suppliers of IT and marketing services.
  • Credit reference, fraud prevention, and law enforcement agencies where it is necessary for us to do so to enforce a legal obligation or otherwise where it is fair and reasonable for us to do so for example for fraud protection and credit risk reduction.
  • If Ted is acquired by, or sells substantially all of its assets to, a new owner, your personal data will be transferred to the new owner, to be used for the purposes set out in this privacy policy.
  • Where necessary to protect the rights, property, or safety of our group of companies, our customers, or others we may share personal data with law enforcement agencies.

What do credit reference and fraud prevention agencies do with my information?

We may share your personal data (provided to us as set out in this privacy policy) with credit reference agencies and fraud prevention agencies.

You have a legal right to obtain details of those credit reference and fraud prevention agencies from whom we obtain and to whom we pass information about you. You also have a right to further details explaining how the information held by fraud prevention agencies may be used.

For further information about the use of your personal data by credit reference and fraud prevention agencies, please contact ask.ted@tedbaker.com

What are your rights?

Access to your personal data: you may request access to a copy of your personal data.

Withdraw consent: you may withdraw your consent at any time. Please contact us using the details located below if you would like to withdraw your consent and we will delete your data in line with your right to erasure below.

Rectification: you may ask us to rectify inaccurate information held about you. If you would like to update the data we hold about you, please contact us on using the details below and provide the updated information or log on to your profile at www.tedbaker.com and update your information.

Withdraw consent: you may withdraw your consent at any time. Please contact us using the details located below if you would like to withdraw your consent and we will delete your data in line with your right to erasure below.

Erasure: you may ask us to delete your personal data. If you would like us to delete the personal data we hold about you, please contact us using the details below, specifying why you would like us to delete your person al data.

Portability: you may ask us to provide you with the personal data that we hold about you in a structured, commonly used, machine readable format, or ask for us to send such personal data to another data controller.

Object to processing: you may object to our processing of your personal data pursuant to this privacy policy. Please contact us using the details below, providing details of your objection.

Make a complaint: you may make a complaint about our data processing activities to a supervisory authority, which for the UK is the Information Commissioner's Office, by visiting their website at www.ico.org.uk

To make enquires and/or to exercise any of your rights in this privacy policy please contact privacy@tedbaker.com.

How long do we store your personal data for?

We only store your personal data for as long as is necessary for the purposes listed in the 'What Information do we collect and how do we use it?' section above. We may have to keep some of your information (such as payments information) for longer where this is reasonably necessary or required by law or regulation, for instance, to prevent fraud or resolve disputes

Cookies

We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our Site and to deliver a better and more personalised service. You can refuse to accept cookies by changing the settings on your browser. This may, however, mean you are unable to access certain parts of our Site. Please see our cookies policy in our last tab.

Security policy

Ted is committed to protecting the security of your data. We will treat all of your information in strict confidence and we will endeavour to take all reasonable steps to keep your personal data secure once it has been transferred to our systems. We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal data and data stored on our Site and associated databases.

Ted recommends that you take measures to better protect the information you provide online. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. For security purposes, your password should not be written down and should be regularly reset. A strong password should not include easily obtainable personal data, should be at least 8 characters in length, and should be a combination of letters and numbers.

All online purchases made through our Site take place safely, using the latest internet security technology to protect our customers. When we transmit sensitive information such as your credit card number and address details over the Internet, we protect it through the use of 128-bit encryption certificates and the Secure Sockets Layer (SSL) protocol - the industry-standard method for protecting web communications.

Transfers outside Europe

The data that we collect from you may be transferred to, and stored at, a destination outside of the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We shall ensure that any such transfers are lawful and that your personal data is kept secure in accordance with the General Data Protection Regulation. For more information on how we do this, please contact privacy@tedbaker.com.

Links to third party websites

Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Changes to our privacy policy

We may modify this privacy policy from time to time, so please review it regularly. Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

This privacy policy was last updated on 19 December 2019.

Marketing

We want to personalise your experience with Ted so that you get the most relevant information about our products and services, at the right time. The most effective way of doing this is for Ted to create a profile of you for marketing purposes, so that we can only recommend you the products we think you are going to like.

We will build your profile based on information you give us and we may supplement this information with marketing insight from third party companies and information in the public domain. We also use services such as Facebook’s Custom Audience and Google’s Customer Match.

You don’t have to give Ted any of the following information but without it we cannot tailor our marketing to suit you and we may not be able to fulfil your order if you buy online.

When you sign up to receive our emails…

Ted will remember your name, age, gender, postal address, phone numbers and e-mail address. If you tell us exactly what you’re interested in when you sign up, Ted can make sure we only send you information about the products we know you want to hear about. To make sure Ted only sends you the things you’ll love, his emails will collect information like whether you’ve opened or clicked the email, your device type and general area in which you open it.

When you go on our Site…

Ted may analyse how you use our Site by recording your mouse clicks, mouse movements, page scrolling and any text keyed into website forms (not including bank details or any sensitive personal data). Ted uses this information to improve our Site usability and may use your activity on our Site to personalise marketing to you when you visit other websites.

When you make a purchase from us online or in store…

Ted will remember your date of birth, gender and purchase history so we can make sure you’re the first to find out about products people like you are buying, and products that will complement the ones you have already bought from us.

If you don’t complete your purchase, Ted will keep track of what you put in your shopping bag fo r when you return to our Site, and may remind you of what is in your shopping bag via email or banners on other websites.

When you link with us on social media…

Ted may use the information you have publicly shared on social media to make sure you only get product recommendations from us that are suited to you. If you give us information about your friends (which you should only do with their permission), Ted may recommend suitable products to them.

If you submit user generated content through our social media channels, we may use your username or email address to communicate with you, in addition to using your photo. The use of your photo would include, but not be limited to, Ted's social media channels, website and in-store digital displays. We may also use your IP address and geolocation to filter content by region, country or other local area. Such data is only used with your consent.

You can unsubscribe from Ted’s marketing communications at any time by clicking on the link found at the bottom of every marketing email, by updating your account preferences on our Site, or by emailing ask.ted@tedbaker.com.. Please note that it may take up to 7 days for any changes to take effect.

How to contact us

If you have any queries relating to this privacy policy or our use of your personal data, please contact privacy@tedbaker.com.

This acceptable use policy sets out the terms between you and us under which you may access our website www.tedbaker.com (our site). This acceptable use policy applies to all users of, and visitors to, our site. Your use of our site means that you accept, and agree to abide by, all the policies in this acceptable use policy, which supplement our terms of website use. Our site is operated by No Ordinary Designer Label Ltd, trading as Ted Baker (we or us). We are registered in England and Wales under company number 02509755 and we have our registered office at 6A St Pancras Way, London NW1 0TB.

Background

We collect certain information by automated means when you visit our Site, such as how many users visited it and the pages they accessed. By collecting this information, we learn how to best tailor the Site to our visitors. We collect this information through various means such as “cookies” and “web beacons,” as explained below.

Cookies

Like many companies, our Site may use “cookies.” Cookies are small text files that are automatically placed on your computer’s hard drive when you visit certain websites. We use cookies to:

  • Estimate our audience size and usage pattern;
  • Store information about your preferences, and so allow us to customise our Site according to your individual interests;
  • Speed up your searches;
  • Recognise you when you return to our site.

Web Beacons

Certain pages on our Site may contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.

IP Addresses

An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our Site, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what geographic regions our website visitors come. We also may use this information to enhance our Site.

Third-party Analytics

We may use third-party web analytics services on our Site, such as Google Analytics. The third party providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyse how visitors use our Site. The data collected through these means (including IP address) are disclosed to these third party providers, who process the information to evaluate use of the Site. To learn more about Google Analytics and how to opt out, please visit www.google.com/analytics/learn/privacy.html.

Your choices

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Site.

For more information on deleting or controlling cookies we recommend www.aboutcookies.org

Contact us

If you have any questions about our use of cookies or this policy, please contact Contact Us, or send a letter to the following address:

The Ugly Brown Building

6a St Pancras Way

London NW1 0TB

United Kingdom

Cookies used on our site

For information about the cookies used on our site, click here