THE TEDIVERSE

Blast off for a new fashion frontier with Ted’s stellar AW17 collection.



Ted Baker and NOSA (No Ordinary Space Agency) have embarked on a fantastic voyage to bring you a new lifestyle on Sateen. This far-flung, universally well-dressed planet offers an elegant way of living. As well as being light years ahead style wise, Ted’s luxury space community has all the mod cons, not least a personal droid to simulate the day’s optimum outfit. So, come on up to Sateen – a world apart.

Make first contact with a sportier species of menswear. Advanced fabrications, emblematic branded trims and contemporary seaming create a clean-lined, leisurely look, while still remaining smart – perfect for low-gravity atmospheres where comfort is king. Updated with impressive hardware, including tactile press studs and waterproof zips, Autumn Winter’s outerwear will see you to the moon and back. Bombers play a starring role this season, propelled to new heights through rich melton and striped mouline ribs, while premium suede and shearling iterations offer trans-seasonal versatility when the mercury falls.

Lining prints hint towards earthly pleasures and pursuits; a luxury yacht and classic car are the contents of Ted’s time capsule, preserved for posterity.

Accessories are rocketed into the space age with carbon fibre finishes, kitted out with padlock detail and rubber zip pullers. Cosmic shades such as racing green and damson blue are paired with grey and camel, finished with navy stud details. Futuristic rubberised leather holdalls and dynamic document holder shapes boldly go where no bag has gone before.

Advance your style into the next dimension with clean silhouettes, crisp shapes and a celestial use of fabrics. Inspired by galactic glamour of the highest order, Ted’s AW17 womenswear has been designed to take your wardrobe on a luxury trip into hyperspace.

Ted has summoned an interstellar cast of textures from across the Galaxy this season, from high shine satins and rich metallic jacquards to heavy compact crepes and soft, fluid knits. Buttery leather jackets and updated versions of Ted’s signature pieces add an intrepid sense of drama, while graphic colour blocking, intricate embroidery and asymmetric cuts will catapult you into high-style orbit.

Accessories for the season have gone into supernova, with Ted beaming in rich fabrics like velvets and metallic inspirations from the main collection and combining them effortlessly with classic cues like rose gold detailing, oversize bows and embellished accents.

Key pieces for the season clearly reflect the phenomenal theme: caged silver heeled boots, statement jewellery, and two new handbag shapes: a deconstructed suede lock bag and a moon-shaped metallic clutch for outfits that radiate first-class elegance from head to toe.

For further information please contact:

Press Office Tel: 0207 255 4777

Email:dl-pr@tedbaker.com

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