S '21 The Spring Collection
A celebration of life, light and what it is to be British - captured by Felix Cooper.
Introducing the new campaign for Spring 2021.
A free-spirited exploration of nostalgia, optimism and the joyous moments of everyday British life.
A journey from past to present - the campaign is a modern representation of our British identity.
Resilience. Togetherness. The fearlessness of young adolescence and an undeniable love for fish and chips.
The collection reimagines classic styles with a sense of freedom and eccentricity, all brought to life by the personalities of our cast - an intrinsic part of the S21 story.
Favourite haunts set the scene. The local ice-cream parlour, the arcade, the roller disco where everyone goes on a Saturday night. The backdrop of love stories, tiffs and too many 'firsts' to remember.