No Ordinary Designer Label Limited (t/a Ted Baker) ("Ted") respects your privacy. This policy sets out important information about how we use your personal data, so please read it carefully.
No Ordinary Designer Label Limited of The Ugly Brown Building, 6A St Pancras Way, London NW1 0TB is a registered data controller under data protection law. Details of our notification to the data protection regulator may be found in the Information Commissioner's Office Public Register of Data Controllers at https://ico.org.uk/ under registration number Z7058355.
What Information Do We Collect And How Do We Use It?
We will ask you to provide certain personal data when you buy a product, sign up for a newsletter or competition, create an account, or use our website at www.tedbaker.com (the "Site").
We use your personal data to:
• System optimisation and testing – we use data to curate, implement and test new systems or processes to provide a better user-experience and expand our digital offering.
How Do We Collect Your Personal Data?
We obtain personal data:
• directly from you, for example when you place an order or sign up for our newsletter;
• by observing how you use our Site, for example from your transactions; or
• from other organisations such as credit reference and fraud prevention agencies. We use CCTV on our premises to ensure the safety and security of our staff and customers.
Who Do We Share Personal Data With?
To fulfil your orders and make the Site available, we may share your personal data with other members of our group of companies. Please see our latest annual report here for a list of companies in our group.
What Do Credit Reference And Fraud Prevention Agencies Do With My Information?
What Are Your Rights?
Access to your personal data: you may request access to a copy of your personal data.
How Long Do We Store Your Personal Data For?
We only store your personal data for as long as is necessary for the purposes listed in the 'What Information do we collect and how do we use it?' section above. We may have to keep some of your information (such as payments information) for longer where this is reasonably necessary or required by law or regulation, for instance, to prevent fraud or resolve disputes.
We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our Site and to deliver a better and more personalised service. You can refuse to accept cookies by changing the settings on your browser. This may, however, mean you are unable to access certain parts of our Site. Please see our cookies policy here for further information.
Ted is committed to protecting the security of your data. We will treat all of your information in strict confidence and we will endeavour to take all reasonable steps to keep your personal data secure once it has been transferred to our systems. We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal data and data stored on our Site and associated databases.
Transfers Outside Europe
The data that we collect from you may be transferred to, and stored at, a destination outside of the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We shall ensure that any such transfers are lawful and that your personal data is kept secure in accordance with the General Data Protection Regulation. For more information on how we do this, please contact firstname.lastname@example.org.
Links To Third Party Websites
We want to personalise your experience with Ted so that you get the most relevant information about our products and services, at the right time. The most effective way of doing this is for Ted to create a profile of you for marketing purposes, so that we can only recommend you the products we think you are going to like.
We will build your profile based on information you give us and we may supplement this information with marketing insight from third party companies and information in the public domain. We also use services such as Facebook’s Custom Audience and Google’s Customer Match.
How To Contact Us