Ted baker Devoted

Welcome to DevoTed, our exciting new loyalty programme. Exclusively reserved for our most loyal customers, premium perks and tailor-made treats await. Available by invitation only, this is one VIP community you definitely want to be a part of.

VIP Landing Page Hero SS21

What’s in it for You?

We’re glad you asked. With not-to-be-missed previews and better-than-ever benefits, we’re pulling out all the stops for those most dedicated to Ted Baker. Just call it the VIP treatment. Excited yet?

  • Early Access

    To exclusive sales and VIP events. Fancy.

  • A First Look

    New products and exclusive collaborations. See them all before anyone else.

  • VIP Customer Service

    Prioritised emails. On all queries, always.

  • Complimentary Gifts

    A special treat or two (or three), all when you least expect it.

  • Shape your programme

    Have your say and we’ll deliver – the future of the programme evolves around you.

How Do I Join ?

Many of our most dedicated customers have already been invited to the programme and will start receiving benefits right away. Look out for DevoTed emails in your inbox.

If you’re not receiving your DevoTed emails, simply ‘sign up to our newsletter’ at the bottom of this page.

Can I Opt Out?

There are no fees or drawbacks to being a member, and we’d recommend exploring the many benefits on offer before leaving. However, if you do want to opt out, simply contact our Customer Service Team and ask to be removed.


Ready to Explore?

Now you’re in the know, it’s a great time to see what’s new on-site. Make sure to use your registered email when shopping to receive exclusive VIP perks.

Shop Skirts


Are you sitting comfortably? Turn your style on its head with clothes and accessories for every occasion.

Shop Dresses


Don’t hide away – from smart tailoring to printed tees, our menswear collection deserves to be shown off.

Shop Shoes


Find all things weird and wonderful (but mainly wonderful) in our must-see accessories collection.