Refreshed, refined, and Ted Baker through and through, this is the story of springtime in a print. Celebrating British craft, heritage and a few of our glorious national landmarks, a reimagined classic Toile de Jouy speaks to the Britain of today.
Our signature spring print showcases icons of the British Isles, such as Gormley’s incredible Angel of the North and the exquisite Palm House at Kew Gardens. Pulled together with tonal hues and freehand technique, Womenswear offers sophisticated sleeves, flowing frills and ruffles (we all need more flowing frills and ruffles, right?), whilst Menswear is all about lightweight shirting and relaxed sartorial tailoring.
Where tradition meets modern, we’ve reworked a classic. Two years in the making, we’ve landed on the right balance of heritage and modern playfulness. It’s fun, it’s fresh, it’s everything you’ve come to expect from Ted Baker.