A tale of two icons

Ted Baker, meet Oliver Goldsmith. This is the story of two timeless heritage brands, two unique styles, one era-defining collaboration. Sunglasses, but definitely not as you know them, we’re talking quality, craftsmanship and an obsessive attention to detail. Coming together to reimagine the classics, it’s London through and through and just as iconic.


Seeing things differently

The dazzling Audrey Hepburn. The dapper Michael Caine. Too many famous faces to name. Worn by stars of the big screen from London to LA, Oliver Goldsmith’s frames are the benchmark of British heritage and design. Add to the mix unmistakable prints from the Ted Baker archive and we’re once again rewriting the boundaries of expectation, self-expression and individuality.

Behind the scenes
Behind the scenes
Behind the scenes

Raise your glasses

"It all started with a lightbulb moment where I saw how our two brands could collaborate. Ted Baker with their unique prints and Oliver Goldsmith with our timeless silhouettes; put the two together to create something really beautiful."

Claire Goldsmith, CEO of Oliver Goldsmith Sunglasses and all-round awesome person

Couple in sunglasses
Sunglasses still life

Reimagining a classic

Versatile, historic and oozing Britishness. From the ‘60s to today and beyond, frames are both timeless and era defining. Rule makers to rule breakers. Iconic looks good on you.

Sunglasses still life
Sunglasses still life

It's how you frame it

"This unique collaboration marks a coming together of two British style icons – the story of a shared creative vision and statement styling. We’re celebrating prints, shapes, and the very best of Britishness."

Anthony Cuthbertson, Global Creative Director at Ted Baker