Women
Stay Curious Ted Baker BBrand Campaign
Men
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Stay Curious

With this year’s script officially flipped and the rulebook left in lockdown, it’s time for a very new way of doing things. Staying one step ahead of the ordinary, our AW20 campaign celebrates the joy of everyday with a serving of imagination thrown in. Where the contemporary meets the eccentric, we’re through the looking glass and out the other side more curious than ever.

In true Ted form, we’ve set out to put a weird and wonderful twist on our new norm. We’re embracing the strange and expecting the unexpected. So what even is normal? Who knows, but whatever it is, it’ll be much more fun than banana bread and Zoom quizzes.

Explore the Collection

Allow curiosity to get the better of you and explore our new arrivals now. Seeing is believing, after all.