It's a Shore Thing

BIGGER, BRIGHTER, BOLDER

The Great British summer is well and truly here, and the sound of seagulls in the distance, waves on the shore, and ice cream trucks down the promenade are the soundtrack this year.

This morning, sunshine. This afternoon, rainfall. This is British summertime at its finest. So, sport your best beach outfit, embrace the commotion, kick off your sandals and prepare for the sand in your toes - just watch out for those seagulls. The summer dresses and printed shirts to wear from Brighton to Blackpool and back again - let’s celebrate the best of the British seasides. The great British summer has returned, and the charms of the coast are just what you’ve been looking for.

COSTA DEL KENT

A feast for the senses, the unrivalled charisma that pulls you back to the sights and sounds of the seaside - time and time again. Call them our very own riviera paradises perfect for the holiday outfits you’ve had planned. Sun’s out? Probably not. But at least there are memories to be made.

COSTA DEL KENT

A feast for the senses, the unrivalled charisma that pulls you back to the sights and sounds of the seaside - time and time again. Call them our very own riviera paradises perfect for the holiday outfits you’ve had planned. Sun’s out? Probably not. But at least there are memories to be made.

Shop the edit

Woman in blue floral print dress
Man in navy leaf print blazer and matching shorts
Woman in floral mini dress
Man in a white leaf print shirt
Womens green print maxi cover up
Man in floral print shirt and khaki shorts
Two women in Ted Baker dresses and man in a orange and white print Ted Baker short sleeve shirt and shorts
Woman wearing Ted Baker blue floral print dress and sunglasses
Man in Ted Baker spot print short sleeve shirt in navy shorts and sunglasses

BESIDE THE SEASIDE

Pair the bucket and spade with an iconic floral print, deck chairs with light-as-air pieces, and (if you can brave it) the crashing waves with our most coveted swimsuits. Embrace the seaside glamour in these bright, bold settings. This is the British seaside at its finest.

SUMMER-ON-SEA

Laughter, sunshine, sandcastles. Dodging seagulls with chips in hand, scrambling for the towel as the tide comes in quickly, parading your summer clothes with walks along the pier (which take way too long). But that’s what it’s all about, right? Maybe the British summer isn’t that bad after all.

SUMMER-ON-SEA

Laughter, sunshine, sandcastles. Dodging seagulls with chips in hand, scrambling for the towel as the tide comes in quickly, parading your summer clothes with walks along the pier (which take way too long). But that’s what it’s all about, right? Maybe the British summer isn’t that bad after all.

Shop the edit

Woman in white square neck floral linen midi dress
Man in blue multicoloured spot short sleeve shirt
Woman in yellow floral print shirt
Man in print marble short sleeve shirt
Womens in green co-ord
Man in khaki