Sun, sea, and Saint-Tropez. It’s time to escape to the French Riviera where the azure shores and sunny coast radiate a certain Côte d’Allure; the land where champagne flows and tan lines are a part of the culture. Dreamy picture-postcard scenes are about to become a reality, so why not dip your toe into all-things-holiday and find the essential pieces for your suitcase.
This is the time to make those sunshine-filled fantasies a reality and fall head-first into the summer romantique. Beautiful bouquets of floral prints and breezy styles are the crème de la crème of summer styling and will form part of your all-important beach wardrobe - but we’re not haute couture so you might have to change.
Can’t speak French? Pas de problème. All you need is a bit of parlez-vous Franglais - yes, you heard. Pardon our French.
Ted Baker swimsuit? Oui. Sunglasses? Absolument. Sandals? Bien sûr. Dip into the Ted Baker summer collection and find all you could possibly need this holiday. Now - où est the glass of vin?
Whilst you can take the Brit out of Britain, you can’t take the Britain out of the Brit. Old habits will always die hard and sometimes fitting into the la vie française doesn’t always look au natural to us. Let it all go - this holiday is all about the style, sophistication and - ahem - snails.
Be the talk of la piscine in wish-you-were-here swimwear. The only thing you’ll have to worry about are the tan lines you’re going to get. But hey! Tans fade but memories last forever, right?