For creatives, multi-hyphenates and work-from-anywhere entrepreneurs, Business Unusual is a modern workwear moment that gets business done differently. From laptops in coffee-shops to pop-up boutiques, or working on the move, we’re redefining what we wear to work, whatever the 9-to-5 looks like.

From New York to London, we meet professionals who have made a living from doing things differently. Photographers, brewers, plant experts and more, this is where work and life meet a perfect style balance. Expressive, industrious, and as versatile as you.

Jake photos


Creative director and photographer of the stars, honorary New Yorker Jake Rosenberg shows us how an ever-evolving world of work has brought him balance, happiness and creative freedom.

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“My dad told me when I was young, ‘find something you love and make that your life’ ”


Growing up with a camera in his hand, he’s turned his passion into a success story. Jake attributes the happiness he feels every day to a love for creating photos; following the advice from his dad to pursue something he loves.


What’s he wearing day-to-day? Jake likes to keep things pared back in polo shirts and lightweight denim. Still smart, still nailing those first impressions, yet casualised for a dynamic day’s work. It’s modern, very 2022, and a clearly defined approach which puts the work in.

Jake photos