News

ESTABLISH YOURSELF

Looking for a new fragrance that’s created with the Ted Baker woman in mind? Ted’s refined the essence of his brand into a fragrance and created Est. ’88. A perfume that celebrates the diversity, modernity and strength of the color pink, whether it’s in fashion or fragrance. The Ted Baker woman knows who she is, […]

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Culture

TED’S NEIGHBORHOOD: Atlanta

Ted’s loyalties lie with his hometown London’s preferred sport of footie, however, he can’t help but anxiously await American football’s big day. This year’s Game of Games is being held in Atlanta, Georgia, which has Ted feeling just peachy as The ATL is home to his Lenox Square shop. Touchdown in Atlanta the Ted way […]

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Culture

TED’S STARS ARE ALIGNED: WHAT VEGETABLE ARE YOU?

Ted always asks the important questions; is a zebra white with black stripes or black with white? What came first, the chicken or the egg? Now, he’s asking the most important of them all – what vegetable are you? After all, his fresh produce SS19 collection is all about freshly picked looks. Thankfully, he’s brought […]

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Culture

TED’S GUIDE TO ACING NEW YEAR’S EVE DRESSING

Always a festive fellow, Ted is overwhelmed with excitement for the party season, especially for New Year’s Eve fashion. It’s the last chance to make a style statement in 2018, and coincidentally the chance to step into the new year with flair and grace – so a New Year’s Eve outfit has to be brilliant. […]

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Culture

TED’S OCCASION DRESSING GUIDE: TROUSERS VS DRESSES

The invites are starting to roll in, from dinner dates to festive parties, calendars are quickly filling up for the remainder of 2018. Ted has two rules when it comes to surviving the festive season unscathed: never turn up empty handed and always, always dress to impress. But the question of what to wear still […]

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