Culture

When Timing is Everything

Known for his impeccable taste, Ted’s unveiled an exquisite new range of watches to lend effortless style to any ensemble. These luxurious timepieces showcase an array of unexpected details and finishing touches, with an individual look for everyone and every occasion. Find your favourite, invest wisely, and test it out with some of Ted’s favourite pastimes…

Chip and Win

Like any self-respecting British gentleman, Ted has a weakness for fish and chips. His watches feature an engraved lobster on the back for a nod to the seafood sensation, and what better way to show off your elegant stainless steel timepiece than by rolling up those sleeves and tucking into hot, salty chips straight from the paper (with plenty of tomato sauce, of course). Ted’s favourite London haunt is Sutton and Sons, but for something a little further afield, he considers the journey to Padstow for Rick Stein’s Fish & Chips to be utterly worth it (and with one of his timeless watches on your wrist, you’re sure to make the last train home).

Time for Tea

Forget breakfast – Ted considers tea to be most important meal of the day, and his elegant array of timepieces ensures he never forgets to put the kettle on. Luxurious leather straps lend understated finesse to his designs, while the crowns come in the shape of Ted Baker shirt buttons for a playful touch. Take yours for a spin at the Pump Room in Bath, where you may catch a glimpse of Ted pouring tea at his favourite table (he’ll be the one wearing the stylish watch).

Get the Scoop

It’s always a good time for ice cream, and what better way to show off your elegant new timepiece than by clutching a cone from one of Ted’s favourite creameries. He’s a fan of the weird and the wonderful, so try the horseradish ice cream at Ruby Violet in Kentish Town, or the blue cheese and walnut at Le Gelateria in Soho. Part of the new collection, Ted’s Milanese band watches are the epitome of elegance – simply add ice cream to finish the look.

Nailed It

If you’re investing in a new watch, you may as well finish the look with an elegant manicure. Being a rather well-groomed gentleman himself, Ted has plenty of recommendations to ensure a perfectly polished finish – for pastel perfection, Nail’d It has several London locations, or for some intricate nail art book into Nail Club on Neal Street. A watch from Ted’s stylish collection deserves the best, so make sure your hands look the part.

Just for Bun

One of Ted’s priorities when designing his watch collection was to make sure they look good with a burger, and he thinks you’ll agree, they do. With a selection of models showcasing stylish sub-dials and contemporary straps, take your new timepiece for a spin and test out Ted’s favourite burger joints in the UK. Trust him on this – the man has taste.

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