Privacy Policy

Last Updated: December 3rd , 2014

This Privacy Policy is provided by No Ordinary Designer Limited, trading as Ted Baker, of 6A St Pancras Way, London NW1 0TB (“Ted”, "we" or “us”). 

This policy (together with our terms of use and any other documents referred to on it) describes the personal information we collect from you, how we may use the information, with whom we may share it and the choices available to you regarding our use of the information. We also describe the measures we take to safeguard the information and tell you how to contact us about our privacy practices.

Information we may collect from you

We may collect and process personal information when you choose to provide them through www.tedbaker.com (our Site). The types of information we may collect include:

• Contact information, such as your name, postal address, email address and telephone number 
• Username and password to access Ted Baker products and services online 
• Payment information (such as payment card details, financial account information and billing address) 
• Online order history 
• Date of birth 
• Employment related information (such as that provided in a cover letter or resume)
• Social media account information (such as your username, email address, profile picture, gender)
• In-store video surveillance images 
• Other personal information you may provide to us.

IP addresses and cookies

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration, to monitor and improve our Site, and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual. For the same reason, we may obtain information about your general use of our Site by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our Site and to deliver a better and more personalised service. They enable us: 

• To estimate our audience size and usage pattern; 
• To store information about your preferences, and so allow us to customise our Site according to your individual interests; 
• To speed up your searches; and 
• To recognise you when you return to our Site.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Site.

We may use third-party web analytics services on our Site, such as those of Adobe. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the Site.

The information collected through these means (including IP address) is collected by these analytics providers on our behalf, who use the information to evaluate use of the Site. To learn more about Adobe Analytics and how to opt out, please visit http://www.adobe.com/privacy/analytics.html.

On our Site, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. This section of our Privacy Policy provides details and explains how to exercise your choices.

You may see certain ads on other websites based on your visits to our Site because we participate in advertising networks administered by third-party vendors. Ad networks allow us to target our messaging to users considering demographic data, users’ inferred interests and browsing behaviour. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs and web beacons. The networks use this information to show you advertisements that are tailored to your individual interests. The information our ad network vendors collect includes information about your visits to websites that participate in the vendors’ advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Site and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. To learn more about how to opt out of ad network interest-based advertising, click here.

We may utilize Google Display Advertising (such as Remarketing with Google Analytics, Google Display Network Impression Reporting, DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting) to (1) show you our ads on other websites based on your prior visits to our Site, and (2) better understand our ad impressions and use of ad services. In connection with the Google Analytics Demographics and Interest Reporting service, we may use data from Google’s interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics to understand and improve our marketing campaigns and Site content.

You can opt out of Google AdWords remarketing service and Google Analytics for Display Advertising by clicking here. Our Site is not designed to respond to “do not track” signals received from browsers.

 

Security Policy

Ted is committed to protecting the security of your data. We have implemented reasonable administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, theft, alteration, access, disclosure or use.

Transfer of personal information

We may transfer the personal information we collect about you to countries other than the country in which you originally provided it including the United States, the United Kingdom and Germany. These countries may not have the same data protection laws as the country in which you provided the information. When we transfer your information to other countries, we will protect that information as described in this Privacy Policy. For additional information about the way in which our service providers treat your personal information, contact us as set out in the “Your Options” section below.

How we use your personal information

We use information held about you in the following ways:

• To create and manage your account.
• To facilitate your purchase, return or exchange either online or at one of our retail stores.
• To facilitate your participation in contests or promotions.
• To provide you with information about products or services that you request from us or which we feel may interest you by email, text message or otherwise, where you have consented to be contacted for such purposes.
• To carry out our obligations arising from any contracts entered into between you and us.
• To allow you to participate in interactive features of our Site and service, when you choose to do so, including by way of our accounts on social media websites.
• To notify you about changes to our service.
• Process claims we receive in connection with our products and services.
• To operate, evaluate and improve our business (including developing new products and services; managing our communications; determining the effectiveness of our sales, marketing and advertising; analyzing and enhancing our products, services and Sites; and performing accounting, auditing, billing, reconciliation and collection activities).
• To perform data analyses and other processing (including market and consumer research, trend analysis, financial analysis, anonymization, encryption and tokenization of personal information).
• To protect against, identify and prevent fraud and other criminal activity, claims and other liabilities.
• To comply with and enforce applicable legal requirements, relevant industry standards and our policies.
• To respond to your comments or questions, or application for employment.

We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection. We may also collect information from you about your friends and family members in the context of a refer-a-friend or similar marketing promotion. In such instances, we may send an email or other communication to your friend or family member on your behalf. Please ensure that you only submit email addresses of individuals with whom you have a personal or family relationship and who would want to receive the message from you. We do not use the names or email addresses submitted in these circumstances for any other purpose without the consent of you or the email recipient to do so.

Disclosure of your information

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 736 of the UK Companies Act 1985.

We may share your personal information with third parties:
• Who perform services on our behalf and who are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.
• With whom we conduct joint marketing.
• In the event that we sell or buy any business or assets (including in event of a reorganization, dissolution or liquidation), in which case we may disclose your personal information to the prospective seller or buyer of such business or assets.
• If Ted Baker PLC or substantially all of its assets are acquired by a third party, in which case personal information held by it about its customers will be one of the transferred assets.
• In order to enforce or apply our terms of use or conditions of sale and other agreements; to protect the rights, property, or safety of Ted Baker PLC, our customers, or others; to establish, exercise or defend legal claims. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We and our Canadian, US, UK or other service providers may provide your personal information in order to comply with any legal obligation, respond to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or a contravention of law, or as otherwise required or permitted by applicable Canadian, US, UK or other law.

Access To Personal Information

You have the right to access, update, and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law. You may update certain of your personal information by logging into your account on our website. You may request access, updating and corrections of inaccuracies in other personal information we have in our custody or control by emailing or writing to us at the contact information set out below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.

Contact Us & Your Options

We offer certain choices about how we communicate with you and what information we collect from you. To update your preferences, ask us to remove your information from our mailing lists or submit a question, comment or other request, please contact us at: ask.ted@tedbaker.com. Alternatively, write to us at: No Ordinary Designer Label Limited, 6A St Pancras Way, London , NW1 0TB, UK

Links to other websites

Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Children's privacy

Our Site is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on our Site. If you become aware that we have inadvertently received personal information from a visitor under the age of thirteen on our Site, please contact us with a request to delete the information from our records.

Changes to our privacy policy

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes to our personal information practices. We will post a prominent notice on our Site to notify you of any significant changes to our Privacy Policy and indicate at the top of the notice when it was most recently updated.