Ted's timeline
THE STORY SO FAR……
1987
Eureka! Ted has the idea for a global brand while fishing.
1988
Ted opens his first store in Glasgow, quickly followed by stores in Manchester King Street and Nottingham Exchange Arcade.
1990
Ted's first London store starts trading in Covent Garden and the company is bought outright from Goldberg and Sons.
1992
The "Blue Baker" range is launched.
1993
Ted open stores in West Soho, London, Nottingham, Bridlesmith Gate and Leeds, Victoria Quarter. Ted becomes a privately owned company again.
1994
Ted entrusts his brand to others and launches his wholesale business in the UK. Liverpool Button Street opens.
1995
Ted launches Ted Baker "Women" and Ted Baker "Lite" lines.
1996
Ted begins wholesale trading in the USA at Magic '96, shortly after he launches Teddy Boy as "small cuts dressed by Ted". He also opens Womenswear shops in Leeds and Covent Garden.
1997
The first continental franchise in Zurich helps Ted branch in to Europe. Ted Baker becomes a public company. "Ted Baker PLC" trading as "Ted Baker, No Ordinary Designer Label Limited". We extend and refurbish the stores in Liverpool and Manchester while Glasgow's store is treated to a refurbishment.
1998
What a corker! This year Ted opens his very first standalone store on American soil in New York, not to mention the very first website online for an international audience. "Skinwear" and "Underwear" launches make for an exciting year.
1999
Bluewater sees the opening of the largest Ted store yet. A legend is born when Ted creates and launches the "Endurance" suit and also launches the new fragrance, "Woman". The Ted Baker on-line store trades for the first time followed by a completely new women's store in Manchester.
2000
Ted Baker 'Footwear' and 'Teddy Girl' collections are up and running this year, whilst online, the store wins the international Ecommerce award. Ted's home becomes the Ugly Brown Building, where we are now, and the largest Ted Baker store to date opens in Birmingham. We sign the US license with Hartmarx Corp and new stores in Richmond, Canary Wharf and the King's Road open.
2001
The, 'Eyewear' and 'Jeanswear' collections are launched and Ted also opens his first airport store at Gatwick. Pentland sign the licence agreement for Ted Baker Footwear. Across the pond, we get to see Ted within Bloomingdale's in New York. Ted's Sheffield store opens.
2002
Stores in Heathrow airport and Paris, are opened. "Ooh la la!", "M and W", two new fragrances, are unveiled, and Ted Baker Home and Watches are launched for Autumn/Winter. The flagship store in Covent Garden is opened, and stores in San Jose and Miami quickly follow suit. In November Ted becomes the sponsor of Team Bath who become the first university side in 113 years to play in the "first round proper" of the FA cup!
2003
Ted's luxury collection "Global" is launched along with it's own limited edition fragrance of the same name. A new three-storey standalone store is opened in Manchester. Paris also sees the opening of a new concession in La Samaritaine department store. The new King's Road and Bicester stores open.
2004
Ted Baker debuts in Australia and New Zealand, and the Phantom collection is launched. Ted opens San Francisco, Guildford and Stanstead plus the first Endurance store is opened in Langley Court.
2005
The new Nottingham store opens. Ted's Place goes live in America. The Ugly Brown Building gets an extra floor as Ted's team expands still further. "Secondscent", something new for the ladies, launches in time for summer. Ted expands further into USA with openings in Los Angeles, Dallas and a new Womenswear store opens next door to the existing New York store. Ted Baker "Archive" the classic shirt and tie collection launches, as do the exclusive to Boots "Bodywear" ranges for men and women. Ted signs three new licence agreements for Asia and the Middle East. Heathrow gets downsized but renovated. The menswear concession in Selfridges London gets rejuvenated and Ted's first Danish location within Illum, Copenhagen opens. New export partners for Benelux come on board.
2006
The Womenswear concession in Selfridges London gets relocated and updated. New export partners for Spain, Portugal and Andorra join up. Richmond and Canary Wharf get completely renovated and Gatwick gets a face lift (off). The next US store in Orange County, California opens. Ted becomes the official suit supplier to Australia’s Socceroos for the football World Cup. Ted also produces a limited edition Pride of England Skinwear bottle.
Ted's cool camping gear collection, in association with Blacks Leisure, launches in time for the festival season. 'XO', Ted’s extraordinary new fragrances for men and women are launched for summer. Ted introduces the MKIII Endurance suit using the best in performance fabrics and contemporary designs.
Ted rounds off the year with the relaunch of his online store, www.tedbaker.com and store openings, both near and far from home, in Bath, Dubai, Hong Kong, Singapore, Jakarta and Bangkok.
2007
Ted begins an action packed year with further store openings in Dubai and Malaysia, and updates UK stores in Sheffield and Glasgow. May sees the opening of an exquisite standalone womenswear store at Langley Court, Covent Garden.
New stores are opened in Taiwan and Gatwick’s North Terminal. Autumn sees the launch of the new Pashion and Livewire Endurance suits. Not to mention, Ted’s mobile phones - The Button and The Needle - and a rather lovely jewellery line. Rounding things off nicely, Ted continued his international expansion with stores in Melbourne and Miami.
2008
Happy birthday to Ted. This year, Ted is 20 years young. While some might take a moment to reflect on all they’ve achieved, not Ted. No, he’s got more planned than ever. New stores in Belfast and Cambridge are in the pipeline. What’s more, he’s embarking on his most exciting venture to date, Ted Baker & Friends.
Located on Cheapside in the heart of the City of London, this concept store will see Ted join forces with King of Shaves Pro, The Carphone Warehouse, Cushion The Impact and Street Shine to provide the ultimate one-stop-shop for busy City types.
